US (SC): “Imagine harvesting your coffee on-site and sipping it minutes later”

"Nobody wants to go in and see lettuce. Lettuce is lettuce, but coffee is an experience. It's fruit, it's cherries, it's color, it's travel, it's culture. It's a story. And if we can get people through the door with that story, we can show them what this kind of farming is truly capable of," says T.Shane…Original Article