AI-driven ‘war rooms’, memes & social media: The new age of political campaigning in India’s 2024 elections

Social media has become a pivotal tool in Indian political campaigns, connecting parties with tech-savvy voters. Platforms like Twitter and WhatsApp amplify rallies and narrative-shaping slogans, while AI-driven war rooms help manage misinformation. Digital efforts complement traditional methods, reaching diverse demographics across the nation.Original Article